Personalised merchandise

Author

For FC Barcelona, a merchandise website was created where you can make a unique cartoon of yourself alongside your FC Barcelona hero. This image can then be printed on an officially licensed FC Barcelona shirt. Each print is unique and is directly applied to the shirt using DTG (Direct-to-Garment) printing techniques. The whole project was delivered turnkey, including the shipment of individual orders to fans across Europe.

The idea was born when we were brainstorming about the next step in the personalization trend. Adding your name or a number to an item is becoming increasingly popular, but what could be more personal than an illustration of yourself with your greatest hero? Since we strongly believe in the trend of personalization, we further developed this idea and presented it to FC Barcelona.

The concept involves creating an illustrated selfie of yourself with your hero online, bringing you closer to them. How does it work? First, you choose your FC Barcelona hero, and then you create an avatar of yourself using an ingenious tool. The illustration of your avatar and your hero is then printed on a t-shirt. This way, every t-shirt is unique. You can choose from five top players: Lionel Messi, Neymar Jr, Andres Iniesta, Luis Suárez, and Gerard Piqué. All t-shirts come with the official FC Barcelona merchandise label.